SASO is a premium fashion and lifestyle brand that celebrates and reimagines the timeless beauty of Korean traditional culture for the modern world. Born from a commitment to sustainability, we use eco-friendly materials such as recycled fabrics and plant-based leathers, and collaborate with skilled artisans to ensure exceptional craftsmanship in every detail. Our collections span from fashion accessories to lifestyle goods, each blending heritage with contemporary aesthetics. With distinctive designs, refined finishes, and a deep respect for cultural heritage, SASO creates pieces that enrich everyday life and share Korea’s unique stories with the world. SASO is more than a brand - it is a bridge between tradition and innovation, inspiring people everywhere to experience the beauty of culture in their daily lives.